Next.js apps that are fast and easy to grow
I build Next.js applications with a clear split between server and client code, solid SEO, and backends that do not become a mess six months later.
Overview
Next.js is a strong choice for startups—fast pages, good SEO, and one framework for marketing site and app. But App Router, server components, and API routes can get messy fast if nobody sets clear patterns from day one.
When you need this
Hire me for Next.js when you are starting a new product, migrating from Create React App or Pages Router, fixing a slow or fragile app, or need someone who can handle both the React side and the Node/API layer behind it.
How I approach it
I use Server Components where they help performance, Client Components where you need interactivity, and API routes or server actions for data mutations. Every project gets a consistent folder structure, typed env config, and performance basics baked in—not patched on at launch.
Scope
What I deliver
Concrete work included in this service—not vague “full stack support.”
New builds & migrations
Greenfield Next.js apps or moving from older React setups to App Router without breaking production.
API routes & server actions
Backend logic inside Next.js or a separate Node/Nest service—whatever fits your scale.
Database integration
PostgreSQL, MongoDB, or Prisma/Drizzle wired up with proper connection handling and migrations.
Auth, payments & third-party APIs
Login flows, Stripe hooks, webhooks, and external services connected with clear error handling.
SEO & performance
Metadata, sitemaps, Core Web Vitals, image optimization, and caching so pages rank and feel fast.
Deployment
Vercel for speed or AWS when you need more control—env vars, previews, and production checks included.
Engineering
Technical focus
The details that matter for production Next.js apps.
App Router patterns
Layouts, loading states, error boundaries, and route groups so the app stays organized as routes multiply.
Server vs client
Deliberate use of Server Components for data fetching and Client Components only where the UI needs state or browser APIs.
Data fetching
Fetch on the server by default, cache where it makes sense, and avoid waterfall requests on dashboard pages.
Production hardening
Error tracking hooks, env validation, rate limits on APIs, and sensible defaults before real users arrive.
Process
How we work together
Four steps from first call to production.
Review what you have
If it is a new build, we define routes and data flow. If not, I audit what is slow or fragile.
Lay the foundation
Folder structure, env setup, and patterns the whole team can follow.
Ship features
Pages, APIs, and integrations built and tested as we go.
Tune for production
Caching, error handling, monitoring, and a clean deploy.
Handoff
What you get at the end
Every engagement ends with something you can run, extend, or hand to another developer—not a black box.
- Next.js app with App Router and a clear client/server split
- SEO metadata, Open Graph, and sitemap setup
- API layer or server actions for your core data flows
- Production deploy on Vercel or AWS with env documentation
- Performance pass on key pages before launch
Proof
Related work
SEO-Optimized News Portal
News site with a custom CMS, GraphQL API, fast pages on Next.js, and AWS CDN—organic traffic up about 60%.
View case studyMarketplaceDog Walking Management App
Multi-role app for dog owners, walkers, and super admins—with a central brain that schedules walks automatically.
View case studyLearn more
Further reading
From MVP to Production with Next.js: A Practical Checklist
What to get right when moving a Next.js MVP to production—architecture, SEO, auth, and deployment without a costly rewrite.
Core Web Vitals for Next.js: A Practical Checklist
Practical steps to improve LCP, CLS, and INP on Next.js apps—without waiting until launch week to care about performance.
Ready to build?
Tell me about your product. I will reply within 24 hours with honest feedback on fit and next steps.
Get in touch